our purpose

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We are common|era
We believe in a sustainable, transparent and fair clothing industry. Fair to people, fair to the world.
Until now, the clothing industry is one of the most polluting industries worldwide. This industry alone is responsible for 10% of the total CO2 emissions worldwide. This is without mentioning the waste of enormous amounts of water and energy. Harmful chemicals are often used during the production process. After this, at the end of a garment's extreme short life cycle, tremendous amounts of clothing are (illegally) dumped or incinerated. Produced in factories where people work hard, unsafe and long hours. All for a very low wage.
This is not what we believe in!
We are not the only ones who think this must be done differently. This necessary change cannot come from within the industry alone. A change in consumer's behaviour and awareness is perhaps even more important!
Transparency creates awareness. We are therefore happy to show you where our clothing is produced and what it's made of.
We produce fashion for everyone who wants to contribute in a simple way to a social and cleaner industry.
Show who you are and what you stand for. Tell your story.
Join the common|era!
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